Why Do We Need to Advertise ?

WHY DO WE NEED TO ADVERTISE ?

We are on federal highway. The busiest highway in Klang Valley. It is the busiest highway connecting all the major cities of Klang Valley like Petaling Jaya, Subang Jaya, Bangsar, all the way to Shah Alam and Klang.

What will you see?

I see billboards. Hundreds of them. Billboards of big major brands and companies like McDonalds, Nescafe, Milo, Coca Cola, Toyota, Honda, Burger King, Starbucks, KFC and all the famous international brands.

Have we ever wonder why these brands still need to advertise? They are already famous around the world. They need no introduction to the consumers. They are even the brands sitting in most of  the houses in the world. Why are they wasting money on media advertising and spend a very big percentage of their annual budget for advertising?

They need it. They have to.

Ever wonder why they are the main player in fast food industry? Why they remain the first brand that is on our mind if we want to drink coffee or chocolate drinks? Have u ever wonder why people think they are the best brands than the rest of the local brands or the less popular brands.

Because of the their advertising campaigns. On tv, radio, newspaper, magazine, billboards that runs daily. They make sure they will be on our mind everyday in a year 365 days , 24 hours per day,  by stannding on the right locations. They make sure, we will only think of them not their competitors.

Isnt that obvious why they are still the most popular?