Wednesday, 9 August 2017

Pengiklanan Melalui Talkshow di Televisyen.

Here are the Top 3 famous talkshow currently -

1. Wanita Hari Ini @ TV 3- RM 30K ++
2. Jom Singgah @ TV 3 - RM 30 K ++
3. Assalamualaikum @ TV Alhijrah - RM 12K ++ - 15K ++

Client boleh pilih mengikut budget mereka. Ratings of course berbeza mengikut harga.


As an advertising agency, I will always advise client to start with the lower budget first. Get the feel of it. Bukan senang ye nak go live for the first time. Plus we need to talk about our product in just 6 minutes. Our confidence, cara penyampaian, our appearance and our branding is so important. kalau kita dapat tengok orang yang selalu buat talkshow like Dato' Aliff Syukri, Almas and Dunia Herbs lancar saja penyampaian diaorang. Kenapa? Kerana dah biasa. So mulakan dengan membeli slot talkshow rate yang murah sikit seperti Assalamualaikum di TV Alhijrah. Kalau gugup takde lah ralat sangat bayar RM 30K ++ BECAUSE the host will stop u exactly at the 6 minutes. Nanti balik rasa tak puas hati and menyesal.


Sepanjang klien-klien kami yang masuk talkshow-talkshow di atas boleh dikatakan 98% happy with feedback yang mereka dapat dari penonton. Call masuk bertubi-tubi. Kena tambah stok immediately after each talkshow dan sale memang best sangat sangat even selepas 2 - 3 hari selepas talkshow mereka keudara. The other 2% mendapat feedback yang kurang. It could be a lot of factors. Cara penyampaian, tarikh dan masa tidak sesuai atau produk itu sendiri tidak sesuai.


Cara penyampaian, kami dapati bila klien perempuan yang buat talkshow confirm menarik minat penonton. memang bertubu-tubi call dan sales yang akan masuk. Especially perempuan muda la kan. Kenapa. Hmmmm paham-paham lah kan.


Satu lagi tarikh atau masa. Kami akan nasihatkan klien untuk tidak on air pada tengah-tengah bulan. Ye lah gaji tak keluar lagi kan. So sale memang susah nak jalan. And elakkan cuti panjang seperti cuti perayaan, cuti sekolah atau hujung minggu yang panjang. Kerana mostly akan keluar rumah time-time tu. Untuk produk kesihatan, jangan keluar time bulan puasa or time raya. Ini kerana semua sibuk nak beli baju raya, tudung raya dan kuih raya. Maybe time ni kena ubah angle perniaggan kita.


Produk juga memainkan peranan yang penting. Penonton sangat suka produk kesihatan dan kecantikan. Samada makan, minum atau penggunaan luaran. Especially kalau harga berpatutan. Kami perhatikan agak slow sikit untuk produk-produk yang mahal. Tapi jangan risau. The power of advertising sangat penting. Kena konsisten. Kalau kita konsisten, mereka selalu dengar, produk yang beribuan ringgit pon penonton sanggup beli kerana sudah wujud kepercayaan dalam diri mereka dan anggapan produk ni mesti bagus pasal dia dah banyak kali keluar TV. Hehehe.


Consistency memang sangat penting. Kita tak boleh harap dengan masuk sekali terus BOOM ! Kadang-kadang penonton diaorang nak tanam trust in them bukan senang. Kita kena sentiasa ketuk pintu hati mereka. So kena selalu selalu lah muncul didepan mata mereka dan bisikkan ayat ayat manis tentang busineess atau produk anda di talkshow.


Conclusion, talkshow sangat berkesan. Ditambah dengan slide dan tvc lagi BOMBASTIC kesan yang akan anda terima untuk mempromosikan perniagaan anda. Kami sebagai ajensi pengiklanan sentiasa mahukan yang terbaik untuk pelanggan kami. We dont go for one off klien. Kami ingin perhubungan perniagaan yang berpanjangan.


Sekian, terima kasih. Jika ingin mengetahui lebih lanjut mengenai talkshow di TV, boleh hubungi no saya di 013-2873007.


Thursday, 3 August 2017

Happy 2nd Birthday Adville !!!




Alhamdulillah... today marked our Adville's second birthday. Wow ! we are 2 years old already as an advertising agency. Adville Sdn Bhd was born on the 3rd August 2015. Adville's journey as an advertising agency was fantastic so far. It is not easy to park our place among all the top advertising agencies that already existed in Malaysia. We are considered a baby not even a toddler. Even now. But I have to tell you guys, the experiences, the hard work, the ups and downs, the happy and sad tears, the challenges are all worth it. In 2 good years I really think Adville has a very important role in media world as an advertising agency in Malaysia.

Starting an advertising agency is not as easy as ABC. Without the experiences, the networking, the knowledge and the supports from my family and partners I or Adville wont be here right now. Setting up an advertising agency is one thing, setting up a business is another thing. I was an employee before just like most of us, even I have the media background with me but building a company it took me a really lot of efforts, energy, time, money and skills to be in this advertising or media game.

I want to grow old with Adville. I want Adville to be the top advertising agency in Malaysia and InsyaAllah one of the top advertising agency in Asia or maybe the world one day. 

I  would like to thank my family, friends, partners, clients and media owners and all the media people that supported us for this 2 wonderful years Adville in media / advertising world. Without you guys, Adville will not still be here and growing bigger and stronger as we are now. Thank you so much for everything.

Happy 2nd Birthday Adville !