Why Branding Is So Important

Last beautiful Saturday morning we were at client's Zumba event in Taman Metropolitan Kepong for photoshoot session for a write-up in local newspaper. Event Zumba tersebut dihadiri oleh bukan calang-calang instructor tetapi  instructor - instructor top Zumba di Malaysia seperti Instructor May Wong, Instructor Gilbert, Instructor Khalid, Instructor Samantha dan Instructor Zarif.

I was quite surprised with the crowd yang hadir pada hari tu. I actually interviewed some of them. Bukan saja pengunjung-pengunjung taman tasik tersebut yang turut serta dengan program Zumba ni tapi ada yang datang dari all over KLsejauh Sungai Buloh, Sungai Long dan oh yes even Melaka ! They have this Zumba community and always in the loop kalau ada Zumba event macam ni around Klang Valley. No wonder la crowd memang ramai sangat.

Admission was free, Semua orang boleh join. Dari baby yang baru belajar berjalan sampai la uncle-uncle and aunty-aunty yang excercise tai chi kat area taman tasik tu pon joined kitaorang berzumba. Bila music on je, apa lagi everybody was so into their Zumba. Happening OK !

All I have to say here is I'm impressed with my client's effort to organize this kind of event. Jarang kita dengar produk-produk owner tempatan lain ingin menganjurkan event-event kesihatan begini for branding. Selalunya only the big brands like Milo, Nescafe, Coca Cola or McDonald's. Kalau sponsorhip macam event-event yang berkaitan hiburan selalu kita dengar ditaja oleh jenama jenama produk kosmetik atau produk kesihatan tempatan. Tapi kalau event sports or kesihatan memang jarang.

Obviously it was a good effort and the most important thing is the branding client has created. Nak create branding bukan senang yea. Milo took a long way, years since we were small. Sponsoring sporting events, or relating their brands with Gaya Hidup Sihat.

Kesimpulannya, everybody had so much fun during the Zumba event. Best jugak sekali sekala menari Zumba right in the middle of the park ramai-ramai instead macam selalu menari dalam studio. No wonder la nowadays ramai kawan-kawan I joined Zumba class ni. Regret betul tak bawak my sport shoes that day. Next time wajib join. 

Our client had a small booth, selling their milk, coffee and chocolate drinks and ramai sangat yang beli. Sale memang best la kan ! And my client planned to organize this event at least sebulan sekali. Bravo I said ! My client ni antara client-client yang memang berfikiran jauh. I really like the way she thinks. A very smart lady and I really really respect her.

Klien-klien lain jom kita buat event macam ni jugak? Remember branding is so important. But u need to start now.